Itr / इत्र bloomed without a blueprint in a room on the roof with a simple thought of crafting ‘comfort in chaos’ for mindful wardrobes.
The basic building blocks of Itr’s Minimal Handcrafted Wardrobe Essentials are rooted towards creating garments that are unbiased - In seasons, trends or time
What might often seen simple has indeed had a long journey through many a humble human hands; crafted with caring patience and with attention to detail.
To simplify is essential: The art of letting go.
The language of less will always be louder.
-Khyati Pande Creative Head & founder - Itr
NIFT , Mumbai | NID , Ahmedabad