About ‘इत्र’

‘इत्र’ kicked off without any blueprint, by Khyati Pande in a small room on the roof at her home. Her Passion for travelling and unconditional love for indian textiles is what inspires to create something new.

As a brand we believe in contrast, simple lines, minimal yet strong details, layers, free silhouettes, and designing styles with a potential to be a part of your wardrobe for ages.

At ‘Itr’ (इत्र, i-tra) we design by carefully curating and juxtaposing textiles of different genre, and parts of the country to create a unique essence.
Each garment is a crafted blend of young and modern sensibilities, sensitively fused with traditional silhouettes, and follows the principle of longevity and sustainability in terms of design and material practice.