Itr - Brand Story

Itr / इत्र  bloomed without a blueprint in a room on the roof with a simple thought of crafting ‘comfort in chaos’ for mindful wardrobes.

The basic building blocks of Itr’s Minimal Handcrafted Wardrobe Essentials are rooted towards creating garments that are unbiased - In seasons, trends or time

What might often seen simple has indeed had a long journey through many a humble human hands; crafted with caring patience and with attention to detail.

To simplify is essential:  The art of letting go.
The language of less will always be louder.

-Khyati Pande Creative Head & founder -
NIFT , Mumbai  |  NID , Ahmedabad